Independent ecommerce consultancy

Understand your customers.
Know where to focus.

I’m Ed Jackson. I help ecommerce teams understand customer problems and decide where their time and investment will have the greatest value.

Email Ed

Sometimes that starts with investigating performance and finding opportunities. Often, there’s already a substantial backlog. I help teams assess the ideas they have, strengthen the thinking behind them and decide what deserves investment next.

Meet Ed Jackson

01 / Services

How I can help

Ecommerce opportunity assessment

When it helps
You need to understand what’s driving performance and where the most valuable customer problems and opportunities lie.

How we work
We agree the commercial question, then review trading data, customer journeys and existing research alongside your team’s knowledge of the business. Together, we distinguish what the evidence supports from what still needs investigating.

What you receive
An assessment of the main opportunities, their supporting evidence and potential commercial value where measurable, with recommendations to inform your backlog and roadmap.

The decision it supports
Which opportunities deserve attention, where to investigate further and where to act.

Customer experience strategy and prioritisation

When it helps
You already have ideas, a backlog or a roadmap and want to judge where your team’s time and investment will be most worthwhile.

How we work
I work with your team to understand the customer problems behind proposed changes, the reasoning behind current priorities and the constraints of delivery. We weigh likely value, supporting evidence, effort and dependencies, refining ideas where needed.

What you receive
Recommendations for your backlog and roadmap, with a shared rationale for what to pursue, test, sequence or defer.

The decision it supports
Which changes deserve investment, in what order and what needs to be clearer before committing.

Experimentation partnership

When it helps
You have ideas to pursue and need to understand which assumptions to test before committing further time and investment.

How we work
I work alongside your team to develop hypotheses, briefs and prototypes, agree which uncertainties matter and interpret the results. We use what we learn to refine ideas and inform the next investment decision.

What you receive
A prioritised experiment backlog, clear test briefs and recommendations on what to deliver, adapt, defer or investigate next.

The decision it supports
What to test, how much to commit and how the results should influence your priorities.

02 / Thinking

How I think about ecommerce

Three views that shape the work. Open a note to read more.

Start with what the team knows

I want to understand why the current direction makes sense before proposing a change.

How I work with your team

Your team understands the business in ways an outside consultant can’t. I start with the reasoning behind the current direction: what you know, what you’ve tried and the constraints you’re working within.

I bring a fresh perspective, examine the evidence and help sharpen the choices ahead. Often, progress comes from refining an idea, adjusting the sequence or testing an assumption before committing further.

A backlog needs judgement

I ask which ideas address valuable customer problems and whether the likely benefit justifies the work.

How I weigh an opportunity

An existing backlog is a useful starting point. I work with your team to understand the customer problem behind each idea, why the change could help and what evidence supports it.

We weigh potential commercial value alongside effort, uncertainty and dependencies. That helps us decide what to pursue, strengthen, test or defer, and when the investment makes sense.

A test needs a consequence

Before running an experiment, I ask what we would do differently because of the result.

When an idea is ready to test

I want a clear customer problem, a reason the change could help and measures that reflect the outcome we care about. A prototype can help the team work through the idea before committing to a build.

I also want to know how we’ll use the answer. That keeps the backlog focused on decisions worth making.

03 / Getting started

Getting started

Start with your context
We discuss the question or investment decision ahead, your current priorities and the reasoning behind them. I want to understand what your team already knows, what you’ve tried and the constraints you’re working within.
Agree the scope
We discuss the data and research available, who needs to be involved and what a useful outcome would look like. Before work begins, we agree the scope, timing, fee and deliverables.
Work through it together
I share emerging findings and work through their implications with your team. We refine the ideas, priorities or sequence together, finishing with clear recommendations, remaining uncertainties and agreed next steps.

04 / About

Work directly with Ed

Independent ecommerce consultant

I’m Ed Jackson, based in Spain and working internationally. Cima Studios is my consultancy; you’ll work directly with me.

My background spans ecommerce performance analysis, customer journeys and experimentation planning. I work across commercial, analytics, design and development teams, connecting the detail of an investigation with the decisions people need to make.

Your team knows the business in ways an outside consultant can’t. I bring a fresh perspective, a questioning approach and clear analysis to help sharpen the choices ahead and build on the direction you’ve already set.

05 / Contact

What are you working through?

Tell me about the customer question, backlog or investment decision your team is working through, and any timing you have in mind. You don’t need a finished brief.

We can discuss whether I can help and what a useful first piece of work could look like.

Email Ed[email protected]